Black Hat SEO- The Darker Side of SEO
Black Hat search engine optimization or black hat SEO is the practice of beguiling the search engines into pushing your website higher in the rankings. People use black hat tactics to get instant ranking and traffic for particular time period which is the best for their business.
Some of the techniques used in black hat SEO are:
• Keyword stuffing-The practice of repeating a keyword over and over again.
• Cloaking- The webmaster makes two versions of a given web page, one for the search engine spiders and another for the regular web surfers.
• Invisible text- Making a web page where the background color and the text color is the same.
• Doorway page- A highly optimized web page whose purpose is to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to these other web pages.
• Spam page- A page full of ads, by which the webmaster can make money, when somebody clicks on them.
There are many more techniques used in black hat SEO.
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